July 21, 2005

The Digital Media Exposure Scale

I'm at Always On, and there are interesting hallway conversations going on. Dave Sifry and I were talking about exposure, or, how much you expose online the people you come into contact with in person. The other night in the EFF panel discussion, I said that if I know someone is online in a medium, I have no problem putting them online on my blog or using Flickr or whatever the appropriate thing is. In other words, if someone is online in text, I will talk about them by name on my blog in text. If someone puts themselves online in pictures, I will too, by name. Same with rich text. If they aren't online, I might put them up, but not attach their full names or information that would make it possible to find them.

Additionally, I noted that people think of media reuse differently depending on the type of media. Text is least likely to be a problem if cut and pasted, photo reuse is a little more of an issue, but sound and video is most concerning for those putting their media online. And so using some judgment around the ways we reuse each other's media. However, I also think this will shift as we see more examples of remixing, and get comfortable with having our stuff remixed, even in ways we don't like, and realize the remix is a reflection of those remixing, and not those who made the original media, and cease to care so much. In other words, the richer the media, the more we are concerned about our own images or how other's reuse our media.

This came up because Dave walked up and we chatted about some of the AO sessions, and he shot a little video of me describing a point from a session yesterday. And we talked about how we each assume that we can do this with the other, because we are already online and put ourselves out there.

Dave made an interesting point that those of us with companies doing social media need to think about what we will do, what happens when we have our first big scare. Some stalker does something bad with the information we put up online, using some service put up by these companies, to do something uncool that is scary for people. As more people beyond the early adopter crowd take to blogging, social photo sharing, vlogging, podcasting, etc., we are more exposed. The good part is, people in these companies are all are pretty connected to each other, so we can quickly talk about it, and hopefully adjust for the bad actor behavior to solve the problem. But we haven't had our first big scare yet, and that will happen, and cause us to rethink our online behaviors and the services that are out there helping us filter information. It will even out, but we are still early and naive in this business, and we need to be sensative to these issues.

Posted by Mary Hodder at July 21, 2005 04:28 PM | TrackBack