Blog Business Summit: Metric Talk Slides

I was asked at the last minute to cover blog metrics at the Blog Business Summit on Friday, in place of Anil Dash, who had jury duty.

Here are slides from the presentation (ppt). The first 34 are Sally Falkow's, and the rest are my additions.

I did a basic presentation about metrics for describing and weighing blogs. These metrics are, as I've said before, very very alpha. Getting link counts or subscription numbers doesn't really show a blog's conversationalness in it's topic community. If a person is trying to get a sense of where an unfamiliar blogger is situated, and how involved they are in talking, those metrics just don't do much for you. They are measures of popularity.

Hopefully, the efforts to make a system of community clouds around topics, and weight participation, will help this problem of finding and contextualizing unknown bloggers.