June 23, 2006

Where are we? Rise of the Videonet

At my session today at Supernova, with JD Lasica (Ourmedia) as our moderator, and Jeremy Allaire (BrightCove), Jonathan Taplin (USC Annenberg Center), and Robert Levitan (Pando), I mentioned some stats and ideas, and I said I would blog those items. The are below.

The first two sets of stats focus on video hosting sites (places where users can upload video) and their use, as far as uploads and user visits or traffic. The third set of data reflects trends in the types of video we see users making and posting online, with an example or two of that kind of video.

1. Users per day/Uploads per day on a few sites we have seen info about:

ClipShack : 2200 users per day. (source: AdBright).

Google Video: 12.5 million users in month of April. (source: Washington Post).

Grouper: 8 million users per month (source:
PR News but on Alexa, that traffic appears to be a one time spike, where their traffic seems to hover around 3 million users per month) and 500,000 registered users (source: Alexa).

Ourmedia: 28,000 users per day (source: AdBright).

Vidiac: Streaming 2 million videos per day and 3 million users per month (source:
Silicon Beat Comment by Adam Beat)

Vimeo: 20 thousand users per day (source: USA Today, 11/21/05) and 50,000 registered users (source: Vimeo's about pages)

YouTube: 50,000 uploads per day, serving 50 million videos per day, with 6 million users per day (source: You Tube Fact Sheet).

2. There is a list ranking the top ten video sites by market share or traffic, published by Hitwise), May 24, 2006. (Several of the traffic stats found in articles, press releases, advertising, etc., also credited Hitwise for the numbers):

1. YouTube 42.94%
2. MySpace Videos 24.22%
3. Yahoo! Video Search 9.58%
4. MSN Video Search 9.21%
5. Google Video Search 6.48%
6. AOL Video 4.28%
7. iFilm 2.28%
8. Grouper 0.69%
9. Daily Motion 0.22%
10. vSocial 0.09%

3. At Dabble, we are seeing different video genres coming up over and over. Users, as opposed to top down TV video producers, seem to work in areas that are accessible and interesting to them. They are not just copying mainstream production styles. The list below is in no particular order as far as prevalence or audience viewing. We just see them a lot:

1. Mini tv show-style -- It's Jerry Time or Ask a Ninja
2. Videobloggers: telling their own life stories like Ryanne Hodson
3. Genre guys: snowboarding or car videos
4. Commentary: Rocketboom or the Bush Blair video.
5. Indie film shorts like Four Eyed Monsters
6. Random.. silly.. funny.. ridiculous... ephemeral Tag: momwalksin tag: lipsync
7. How-to's that actually show you how to do something in detail or teach: French Pod Class
8. Remixs and mashups: The Presidency Then and Now or Matrix Reloaded or Brokeback to the Future.
9. Interviews like those at GETV.
10. Parodies like the 8up commercial.
11. AMV or anime music videos: Loveless
12. music videos - lipsync sitting at the computer, dancing around with music playing, that in effect, remakes the artists own music video into ones the users like, that stars themselves. Here is Hips Don't Lie.

Posted by Mary Hodder at June 23, 2006 05:33 PM | TrackBack

It would be interesting to find relevant numbers for iTunes and BitTorrent, for length, and for copyright status.

Posted by: jeff ubois at June 26, 2006 12:41 PM

This post is extremely useful and interesting. Thanks for it!

Posted by: Paolo at June 28, 2006 07:05 AM