March 17, 2006

Upgrading to Web 2.0

Yes.. folks, it's time for your upgrade for the internet.

So.. I met these very sweet folks from Dalla, Texas at SXSW at a party late Saturday night, and I asked what they did. They said, we're web designers, and right now we're working on upgrading all our clients from Web 1.0 to Web 2.0.

So I asked, what does that mean? And they said, well.. they have all these clients who haven't changed their websites in years and years, and now, with this concept of an upgrade, are open to improving and spending the money.

Well.. that just changed everything for me.

I thought Web 2.0 was some amorphous, meaningless, ridiculous term that no one could possibly take seriously except those VCs who write checks for fancy executive conferences. And a term that when used seriously, would tip you off to the fact that they didn't know it meant nothing and was silly.

But shoot. Now I get it. This term means something to IT consultants across the land, as they work with their clients to take them from the static web to the live web (my terminology, not theirs.. I don't think any of them will ever use those terms).

web2.0 tag/mind cloudBut it makes so much sense, and now I don't hate the term. I feel like well, if this is helping little mom and pop shops get a few people into better, more usable websites (we hope... they kept mentioning ajax over and over, plus blogs and wikis, and my highest hope for them is that they do it well, making things more usable for their client's users) then who can hate that? How can we begrudge them this terrific opportunity to explain the new social web to their clients, simply by putting it in terms of a software upgrade they can understand. I mean.. they all went from IE 5 to IE 6, yes? Well.. now it's Web 1.0 to Web 2.0.

So I now have complete respect for "web 2.0" in this context. Live long and prosper.

And now there is a certifier. How handy. (Note that 'humor' is one of the things that will get you certified by the Certifyr.) Too bad I didn't get their cards to send it along.

Posted by Mary Hodder at March 17, 2006 07:32 AM | TrackBack

Ha! Having done web services for clients I can see this being very effective. It helps smash through the "if it ain't broke don't fix it" mindset.

Of course this is the same thing Adaptive Path did when coining the term AJAX. It was simply a way to help clients see they were missing out on something that was needed. Saying a client site needs AJAX is 100x more effective than saying they need asyncronous javascript and XML stateless communications.

Posted by: Ted Rheingold at March 17, 2006 01:43 PM