August 21, 2005

Blog Business Summit: Metric Talk Slides

I was asked at the last minute to cover blog metrics at the Blog Business Summit on Friday, in place of Anil Dash, who had jury duty.

Here are slides from the presentation (ppt). The first 34 are Sally Falkow's, and the rest are my additions.

I did a basic presentation about metrics for describing and weighing blogs. These metrics are, as I've said before, very very alpha. Getting link counts or subscription numbers doesn't really show a blog's conversationalness in it's topic community. If a person is trying to get a sense of where an unfamiliar blogger is situated, and how involved they are in talking, those metrics just don't do much for you. They are measures of popularity.

Hopefully, the efforts to make a system of community clouds around topics, and weight participation, will help this problem of finding and contextualizing unknown bloggers.

Posted by Mary Hodder at August 21, 2005 10:53 AM | TrackBack
Comments

Link doesn't seem valid, Mary.

Posted by: Elisa Camahort at August 21, 2005 11:55 AM

thanks elisa.. got the link working now.
mary

Posted by: mary hodder at August 21, 2005 02:54 PM

Great presentation with Sally Falkow Friday. I was fading at the end of the 3 day conference and you two woke me back up.

thanks.

PS. I made mention of your efforts on my blog.

Posted by: Rich Webster at August 22, 2005 12:52 PM

thanks Rich!

Posted by: mary hodder at August 22, 2005 01:18 PM

Thanks for covering at the last minute! I'd heard you and Sally did a great job, and I'm sorry I couldn't be there to see it.

Posted by: Anil at August 22, 2005 02:41 PM