JD Lasica/OJR: Transparency Begets Trust in the Ever-Expanding Blogosphere
Me too. Smaller bloggers are interesting, because they are making symetrical conversation with each other, sharing information and iterating, collaborating, but big media tends to focus on those that are at the top, because it fits the broadcast model they know. But I'm really interested in the huge conversations going on at the level where bloggers link to each other more symetrically, with say 50 to 250 inbound links each. Those are the ones where others bloggers see interesting ideas, come back for views and expertise that are valuable, time and again. And those are the places where people speak to each other, find connections and answer each others questions to find more truth and discourse.
From Technorati data, this chart from OJR shows how sites like Slashdot are in the top 5, for inbound links. Its not about conversation at this level. So why is this important? Blogs use and refer back to mainstream news, but they are also creators of content, act as filters, and have specialized expertise. So the NYT does get lots of links because people are discussing and linking to those articles. But sites like Slashdot are in the top 5 as well. It does resemble broadcast at the top of the chart, but as you move down it, it becomes more conversational and symetric in linking between blogs, and that where the real interesting stuff happens.