Folks I'm working with include Chris Shipley, Susan Mernit, Ross Mayfield and Mike Sigal. It's about social media, which I sort of defined earlier by describing what social media I play with. But there's more to it than that. It includes blogs, which right now are probably the most known of the social medias, but it also includes other kinds of tools and interactions that people connect with, in communities of interest. We are trying to highlight all the media we can and all the ways people mess with them, and push and pull things to each other.
The conference proposes to address what the business cases are for social media and look at some of the latest experiments companies are having conversating with users, making interesting interactive technologies and figuring out how users are pushing media with blogosphere filtering and RSS (that goes for radio and video, not just news).
BlogOn is being held at Haas Business School, and is supported by the Journalism School and the School of Information Management, as well as the Center for New Media and the Managment of Technology consortiums, which are made up of several graduate schools at UCB. Companies like Microsoft and Six Apart and Knight Ridder Digital are also helping to underwrite the costs with sponsorship.
We are admitting bloggers at a reduced rate, and also will shortly start taking apps for scholarships, for those who can't afford the costs. We'd like to make sure that people who really want to go have a chance to be there.Posted by Mary Hodder at June 8, 2004 08:13 AM | TrackBack