The second panel today at UC Berkeley's Journalism school, some loose notes (not comprehensive):
Dan Gillmor: love the idea that everyone in here can be a global publisher.
Neil Chase: CBS Marketwatch -- we are a scrappy little news room -- somebody in this room said to me a few weeks ago, why don't you just get rid of all the reporters and instead have bloggers, and you just edit.. but people like reporters and our reporters are still important hiring 40 people through journalism.jobs.com and craigslist.org.
We do take political ads, and it's great, but also get a lot of hate mail.. went to candidates and said you need to be online, but only Kerry took them up on it,
serving a wide audience...
Bob Magnuson: If things are going well, why do you need pearson and viacom?
Ken: Why is the guy from Spokane talking about this? not a lot of innovation in this area, get invited to a lot of these things. He suggests that news sites do any one of the ten new things they are trying all the time, and the guys at those news sites say you don't understand, there's a bureaucracy, we don't even have access to our own servers... so he asks, why is really interactive on news sites online? those stupid forums at the NYT aren't even interesting. Dan's book is good, interesting. But trying to get people to participate online, so that when there is an issue of journalistic credibility or news, they can get info from readers
Vin: News biz in trouble, more shovelware than ever.
Dan: eBay and Google don't do journalism, ebay wouldn't do it because it would be ridiculous.
Neil: Numbers don't say journalism or media is dead. Nnumbers say big media companies have done a bad job of doing journalism and media.
Dan: What people say to each other is most interesting to people.
Neil: blogs do two things, share opinion and point to stories -- both very important.
Dan: Missing the point here: linking is the most important thing.
Vin: Traditional news companies have to pick stories for the most wide demographic with limited paper real estate, but online those constraints don't exist....
Ken: Example, media companies, think about how they operate now and how they can adapt, but they don't think enough about the needs of the users, want to find everything you need to know online.
Dan: Linking to you competitors is a source of your own authority -- we become more authoriative by showing the best stuff now matter where it comes from.
Susan Mernit from the audience: making conversation - short discussions, across news sites to blogs, to commenters on blogs and news sites, make conversations... thinking about your readers instead of yourselves as a news site is really important.
Vin: Bloggers aren't making money. We're hardpressed to find bloggers who are.
Dan: we've trained the world to think newspapers are free anyway...
Neil: it's always been valuable to know journalism skills, and to know about areas of the world, so that you can write about it.
Dan: I don't know if the general interest reporting skill will be valuable in the future. The most valuable course, though, that I took in HS was typing. Blogs are a big step over hand coding
Vin: used to be that Asia and Europe had to come here, but now we are five or six years behind here in the US, and we have to go there to see the latest in technology and social development, and the internet.
Dan: Recommendation: Smart Mobs by Howard Rheingold. Absolutely essential.Posted by Mary Hodder at April 30, 2004 11:42 AM | TrackBack