IBM Says Let the Napsterization Roll

So, the age of open media? Game? Well IBM is. They are predicting in Entertainment Media 2010 that in the next 5 to 7 years media will be open, both for distribution and copying, and recommends that content companies let the rip, mix, burn thing contribute to their business model.

...in order to survive, media companies will have to move to a truly open environment, allowing consumers around-the-clock access to protected media content for variable fees and the ability to largely control their own media and entertainment experiences.

The report recommends that companies convert all content to digital formats and open digital doors to let consumers contribute, produce or author dynamic content. Companies that make it in the new environment will allow customers access to information on their own terms, including the ability to purchase and download the rights to a book, or other media and have it configured for one or more types of devices, or delivered immediately in traditional hard or soft cover.

Mmm, show me love babe. Prrrrrrrrr.

(link via DMeurope and JD)

Posted by Mary Hodder at April 15, 2004 08:39 AM | TrackBack