April 14, 2004

A9 Search Goes Live... With The Attendent Privacy Issues

From Amazon. What they say it will do:

That's quite a list. However, it offers after sign-in to give me access to some of these features, but the sign-in page is asking for my Amazon.com account and password. Interesting, as they have such an incredible amount of information on heavy buyers and browsers, that tying that together with your search over the web, that's some pretty powerful personal information they are aggregating. According to their privacy policy, they will be sharing this info with people outside the company under a variety of circumstances.

Don't think I'll be installing the toolbar anytime soon. Reminds me of the GMail controversy in terms of the privacy concerns. While I don't think either create enough problems to warrant not using them at all, I would be careful with both systems.

Posted by Mary Hodder at April 14, 2004 03:30 PM | TrackBack
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