January 13, 2004

Political Action Gets Distributed

Move On has announced the winner for their "Bush in 30 Seconds" contest, where 1500 entries were submitted, 14 finalists chosen and then judges and anyone else interested voted. The winner was apparently the favorite of both the judges and the individuals who voted.

Hermann Maiba (U of IL/Chicago) in Shifting the Lens (pdf, 2001) talks about how "Like the swapping of MP3 files over the Internet, information about movement struggles and tactical innovations diffuse globally among likeminded activists. This phenomenon can be best described as a Napsterization of political activism."

I think Move-on's contest is the most salient comparison yet to napster, where there is distributed collaboration, peer-to-peer sharing of information, and the disintermediation of traditional political power.

Update: apparently, Move On is trying to raise $1.6 million from their supporters to run the spot during the Superbowl.

Posted by Mary Hodder at January 13, 2004 10:12 AM | TrackBack

A few people seem to think that CBS will refuse to air it during the superbowl... it's all about making the advertisers happy... and bashing the dude who gave them a shitload of money will likely be a no-no.

Posted by: joe at January 13, 2004 11:38 PM

Yup... CBS turned it down... here's more at JD's blog.

Posted by: joe at January 15, 2004 05:02 PM